5 Strategies to Make Money on TikTok

Jan 31, 2024
Explore '5 Strategies to Make Money on TikTok' and turn your creativity into income. This guide reveals effective methods like engaging in brand partnerships, leveraging TikTok's Creator Fund, utilizing live stream gifts, and more to monetize your content and presence on this dynamic platform.
5 Strategies to Make Money on TikTok

Are you ready to learn about making money on TikTok? This guide is here to help you. TikTok is a fun place where you can share videos and be creative. And guess what? You can also make money while having fun! We will show you five great ways to earn money on TikTok. Whether you love making cool videos or chatting with people, there's a way for everyone. Let's start this exciting journey together and discover how to turn your TikTok fun into money!

Create Sponsored Content

What is Sponsored Content?

Sponsored content is when you make videos for a brand. A brand is a company that sells things or services. They pay you to talk about their stuff in your videos. 

How to Make Great Sponsored Content

  • Find the Right Brand: Choose brands that you like and that fit with the videos you already make. If you love sports, a sports brand might be perfect for you!

  • Understand Your Followers: Know what your followers like. If they enjoy your funny dance videos, maybe dance with the product the brand wants you to talk about.

  • Be Real and Honest: Always tell your true feelings about the product. Your followers trust you, so it's important to be honest.

  • Make Fun Videos: Even though it's about a product, your video should still be fun and creative. Make it something you'd watch too!

  • Talk About the Product: In your video, talk about what you like about the product. You can show how it works or how it helps you in your daily life.


  • Always follow the rules. Tell your followers when a video is sponsored.

  • Keep making your usual videos too. Your followers come for your fun content, so keep that going along with the sponsored ones.

By making sponsored content, you can earn money and also share things you love with your followers. 

Participate in the TikTok Creator Fund

What is the TikTok Creator Fund?

The TikTok Creator Fund is like a group for TikTokers who make super cool videos. TikTok gives money to these creators. It's their way of saying "Thank you" for making awesome videos that people love to watch.

How Can You Join?

  • Be Old Enough: You need to be at least 18 years old.

  • Have Enough Followers: You need lots of people following you. TikTok wants to see that many people enjoy your videos.

  • Get Lots of Views: Your videos should get lots of views in the last month. This shows TikTok that people really like watching what you create.

  • Follow the Rules: Always be nice and follow TikTok's rules. They want to make sure everyone is safe and happy on TikTok.

What Do You Need to Do?

  • Keep Making Videos: Keep creating fun and interesting videos. The more people watch and like your videos, the more you can earn from the Creator Fund.

  • Be Creative: Try new things in your videos. People love seeing cool and different videos.


  • The money you earn can change. It depends on how many people watch and like your videos.

  • Always be yourself and make videos that you care about. Your followers love you for being you!

Being part of the TikTok Creator Fund is a great way to earn money while doing what you love. Keep being awesome and let your creativity shine!

Leverage TikTok's LIVE Gifts

What are TikTok's LIVE Gifts?

LIVE Gifts are special presents that your followers can give you during a live video. When you go live and chat or show something fun, your followers can send you these gifts. They are a way for your followers to show they really like your videos.

How to Get LIVE Gifts:

  • Go Live: Start a live video on TikTok. You can talk, dance, sing, or do anything fun!

  • Chat with Your Followers: Talk to the people who are watching. Answer their questions and say thank you when they send gifts.

  • Make It Fun: The more fun your live video is, the more people will want to watch and send you gifts.

What to Do with LIVE Gifts:

  • Collect Diamonds: The gifts you get turn into something called "diamonds" in TikTok.

  • Turn Diamonds into Money: You can change these diamonds into money. This is how you earn from your live videos.

Tips for Great Live Videos:

  • Plan Your Video: Think about what you will do or talk about. This helps make your live video really good.

  • Tell Your Followers: Let people know when you will go live. They can be ready to watch and join the fun.

  • Be Yourself: Just be you! Your followers like your live videos because they can see the real you.


  • Always be kind and follow TikTok's rules during your live videos.

  • Say thank you when someone sends a gift. It's nice to show you appreciate their support.

LIVE Gifts are a fun way to make your TikTok videos even better. It's like getting a high-five from your followers for doing something great!

Promote or Sell Products

What Does It Mean to Promote or Sell Products?

Promoting products means you show and tell about certain things in your videos. Selling products is when you help a company sell these things right from your TikTok videos.

How to Promote Products:

  • Choose Products You Love: It's best to talk about products you really like. Your followers can tell when you're excited about something.

  • Be Honest: Share what you think about the product. If you love it, say why. If there's something you don't like, it's okay to say that too.

  • Show How It Works: Use the product in your video. 

How to Sell Products:

  • Use TikTok's Shop Feature: This lets your followers buy things right from your video. You can show the product and then tell your followers how they can get it for themselves.

  • Make It Easy: The easier it is for people to buy, the better. Show them where to click or what to do to buy the product.

Tips for Success:

  • Be Creative: Make your videos fun and interesting. This will make more people watch and maybe buy the product.

  • Know Your Followers: Understand what your followers like. This helps you choose products they might be interested in.

  • Keep It Real: Always be yourself. Your followers like your videos because of you. Even when you promote or sell products, they want to see the real you.


  • Balance is important. Make sure to still create your regular fun videos along with the ones where you promote or sell products.

  • Always follow the rules. Be clear and honest when you're promoting or selling something.

Promoting or selling products can be a great way to earn money on TikTok. Just remember to keep it fun, honest, and true to who you are!

Host TikTok Events and Challenges

What are TikTok Events and Challenges?

Events and challenges are special activities you start on TikTok. You ask your followers and other TikTokers to make videos about a certain topic or do a fun task. 

How to Host an Event or Challenge:

  • Pick a Fun Idea: Think of something exciting. Your challenge should be something everyone can try and enjoy.

  • Create a Catchy Hashtag: Make a special word or phrase with a # in front of it. This is your challenge's name. When people use it, you can see all the videos for your challenge.

  • Show How It's Done: Make the first video for your challenge. This shows others what to do and how to join the fun.

Why Host These Events?

  • Bring People Together: Challenges and events make people feel like they're part of a big group. It's fun when everyone is doing the same thing and sharing their videos.

  • Get Noticed: When your challenge becomes popular, more people will see your profile. Sometimes, brands might even sponsor your challenge!

Tips for a Great Challenge:

  • Be Original: Try to think of something new and different. People love trying things they haven't seen before.

  • Keep It Simple: Make sure everyone can join. If your challenge is too hard, people might not want to try it.

  • Have Fun: The best part is having fun. Laugh, be silly, and enjoy what everyone creates.


  • Always be kind and respectful. Your challenge should be safe and fun for everyone.

  • Engage with others. Like and comment on the videos people make for your challenge. It's nice to show you appreciate their effort.

Hosting TikTok events and challenges is a fantastic way to connect with others and show your creative side. It's about making fun memories and enjoying the TikTok community together!


Great job learning about the five super ways to make money on TikTok! Remember, TikTok is not just about having fun and sharing videos. It's also a place where you can be creative and earn money at the same time.

Let's quickly remember what we learned

  • Create Sponsored Content: Talk about products you like in your videos and earn money from brands.

  • Join the TikTok Creator Fund: Make awesome videos, get lots of views, and TikTok might pay you for being so creative.

  • Get LIVE Gifts: Go live, chat with your followers, and they can send you special gifts.

  • Promote or Sell Products: Show your followers cool things they can buy, and help companies sell their stuff.

  • Host Events and Challenges: Start fun activities, get everyone involved, and make your TikTok place even more exciting.

Always remember, the key is to remain authentic to yourself. Continue creating the videos that bring you joy, show kindness to your followers, and enjoy your time on TikTok. When you pursue your passions, success will naturally come your way!

So, are you ready to start your TikTok adventure? Go ahead, be bold, be creative, and let the world see your amazing talent. Your TikTok journey to making money starts now. Good luck!